De Vroomen Garden Products, a leading wholesale supplier of Dutch bulbs, seeds and other horticulture products, has announced the launch of its highly anticipated Sesame Street Collection. This one-of-a-kind product line for kids brings together the beloved characters of Sesame Street and De Vroomen’s mission to educate the next generation about gardening, sustainability and the wonders of nature, inspiring children and families to connect with the natural world.

The Sesame Street Collection, developed in collaboration with Philos, De Vroomen’s educational and creative product division, features innovative gardening kits, tools, games and activities specifically tailored for young gardeners. The exclusive partnership leverages the iconic appeal of Sesame Street to introduce green-focused and entertaining gardening experiences to children in the United States, Canada and parts of Europe. The product collection is available for U.S. and Canadian orders through De Vroomen Garden Products.

“Sesame Street’s focus on learning and environmental consciousness aligns perfectly with our pledge to connect children with nature,” said Joris Philippo, founder of Philos and representative of De Vroomen’s Holland office. “With the Sesame Street Collection, we aim to inspire lifelong passions for gardening by empowering budding green thumbs with the knowledge and tools to cultivate their own plants and experience the satisfaction of watching them grow, learning patience and connecting with nature throughout the process.”

The inaugural launch of De Vroomen’s new kid-inspired line features eight Sesame Street-themed products, each designed to engage youngsters with gardening while incorporating educational elements. With vibrant packaging and characters like Big Bird leading the charge, the collection is as fun as it is functional for kid-gardening activities and learning.

De Vroomen and Philos remain dedicated to driving innovation and growth within the green industry by investing in quality educational products and experiences for the horticulturists of tomorrow, with plans to expand the Sesame Street Collection through seasonal products and additional gardening tools and games designed to engage and educate young gardeners. 

Supermarkets, toy stores, bookstores, garden centres and other retailers interested in DeVroomen’s new Sesame Street Collection can expect ongoing support, including point-of-purchase display options, marketing materials and comprehensive customer service designed to evoke in-store foot traffic and drive purchases of the collection.

For more information about the Sesame Street Collection, visit the company’s website at devroomen.com/sesamestreet.